CTA, or Call to Action, is a common term used by marketing professionals. But even if you are not one of us, you have likely heard of it at some point.
Although many people know how important it is, few actually build a coherent and effective CTA.
In short, this call to action aims to encourage users, followers, or consumers to achieve a specific goal. While it can appear organically, it is widely used in paid media and campaigns.
These calls can be for any type of relevant action you want to drive, such as signing up, downloading material, acquiring leads in campaigns, or reading articles you are promoting.
Therefore, creating strong calls to action is essential and involves specific techniques.
In this content, we will show you some of them.
- To create a good CTA, follow these tips:
- Clarity: it must be clear and objective, making the expected user action obvious;
- Attractive: it must capture the user's attention and spark interest in taking action;
- Relevance: it must align with the goal of the page or content to stay relevant and avoid feeling forced;
- Identifiable: it must be easily visible and placed in a strategic location on the page or post.
Let's look at some examples
- "Click here to sign up and receive our news by email": this CTA encourages the user to join the company's email list, allowing them to be reached with news and email marketing, for example.
- "Sign up and get 10% off": this CTA encourages the user to make an immediate purchase by offering a discount as an incentive.
- “Download our free e-book and learn how to increase your sales": this CTA encourages the user to download educational material, offering the chance to learn and improve results, while also generating leads for future sales;
- "Schedule a consultation now and get access to a free diagnosis": besides encouraging a visit, which naturally drives foot traffic to the business, this CTA acts as a trade-off. As a result, it makes the consumer feel rewarded and eager to reciprocate.
Visit us and check out more examples!
Adapting it to your business
The CTA that works for some businesses is not always the right one for others. Therefore, understand your goal.
Keep in mind that on social media, a CTA can be more subtle, focused on engagement, for example. On landing pages, using the trade-off approach is also very useful.
Understanding the channel where you want the user to take action and adapting the language is essential.
Here at ABM, we have specialized teams dedicated to tailoring CTAs to the specific functions your business needs.
Boost your performance the right way. Talk to our specialists and attract more clients.